Neeraj Chopra Launches Vel Sports: A Game-Changer for Indian Olympic Athletes

• Olympic gold medalist Neeraj Chopra launched Vel Sports, his own sports management firm, ending a decade-long tie with JSW Sports.
• This move is rare for an active Olympic athlete in India, signaling a new trend in athlete management and branding.
• Chopra aims to leverage his peak influence to build a long-term business and mentor the next generation of Indian athletes.
• Vel Sports offers a trusted platform for young athletes, benefiting from Chopra's brand and experience.
• The initiative allows athletes to control their image and prepare for post-retirement careers, similar to Abhinav Bindra's vision.

Why It Matters: Neeraj Chopra's Vel Sports sets a new standard for active Olympic athletes in India, blending business with mentorship.