Diageo: Inclusion, Evolving Trends Reshape Global Whisky Market

• Diageo's senior leadership highlights workplace inclusion and changing consumer habits as key drivers for product innovation and brand growth.
• The company aims for 50% female leaders by 2030, fostering diversity through initiatives like employee resource groups.
• Evolving consumer trends, including more diverse whisky drinkers and cocktail preferences, inform brand strategies and product development.
• Mindful drinking is a significant trend, prompting Diageo to launch non-alcoholic versions of popular brands like Guinness 0.0, Tanqueray, and Gordon's.
• Diageo leverages local insights and progressive marketing to adapt global brands, noting the increasing influence of Indian culture on product inspiration.

Why It Matters: Diageo leverages diversity and evolving consumer trends for whisky innovation and market growth.