EU Targets Google Over Alleged Unfair Online Ad Pricing Practices

• EU regulators are concerned Google may be artificially inflating online advertising prices, according to a letter to advertisers.
• The potential antitrust issue could add to Google's existing billions in EU fines and ongoing investigations.
• The European Commission specifically highlighted Google Search ad auctions, alleging Google artificially increased clearing prices.
• Google defends its ad system, stating prices are determined by real-time auctions to show relevant ads and help small businesses.
• The US Justice Department has also accused Google of manipulating online auctions to favor its own profits.