Gap Pioneers In-Chat Checkout via Gemini AI: The Future of Shopping?

• Gap is the first major fashion retailer to integrate in-chat checkout directly into an AI chatbot, Google Gemini.
• This innovation allows users to browse and complete purchases within the chat interface, eliminating the need to switch apps or websites.
• Gap leverages Gemini's "Universal Commerce Protocol" for greater merchant control, contrasting with OpenAI's discovery-focused approach.
• Gemini offers real-time product data, multi-product cart support, and loyalty membership linking, addressing common e-commerce challenges.
• The initiative aims to test user trust in AI platforms for transactions, with Google's established payment infrastructure potentially offering an advantage.