New AI Deepfake Regulations: Impact on Content Creators and Social Media Platforms

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India's New AI Deepfake Rules: Impact on Creators and Social Media Platforms

AI content is hard to ignore and the platforms are now ordered to keep them in check. (Photo: AI generated)

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News18•11-02-2026, 13:39

India's New AI Deepfake Rules: Impact on Creators and Social Media Platforms

•Indian government introduces new AI content rules to combat deepfake scams and attacks.
•Rules effective February 20, 2026, apply to content platforms and creators.
•Platforms like Instagram, YouTube, and X must label and watermark AI-generated content.
•Companies need to embed permanent metadata for creator and source identification.
•Creators must declare AI tool usage for content, with penalties for non-compliance.

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