Google Glass came out a lot earlier than the market was ready
Tech
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News1830-12-2025, 07:40

Sergey Brin Reveals Google Glass Flop: "Tried to Commercialise Too Quickly"

  • Google Co-Founder Sergey Brin admitted Google Glass failed because he "tried to commercialise it too quickly" in 2014.
  • Brin believed it would be his "Steve Jobs moment" but launched the product before the market was ready for smart glasses.
  • The first-gen Google Glass design resembled a prototype, which is not viable by today's standards.
  • Meta, with Ray Ban, and Apple are now successfully entering the smart glasses market, showing the timing is finally right.
  • Google is developing Project Aura, powered by Gemini AI, for future smart glasses, with Brin heavily involved.

Why It Matters: Brin admits Google Glass failed due to premature commercialization, highlighting timing's importance for innovation.

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