Sergey Brin Reveals Google Glass Flop: "Tried to Commercialise Too Quickly"

Tech
N
News18•30-12-2025, 07:40
Sergey Brin Reveals Google Glass Flop: "Tried to Commercialise Too Quickly"
- •Google Co-Founder Sergey Brin admitted Google Glass failed because he "tried to commercialise it too quickly" in 2014.
- •Brin believed it would be his "Steve Jobs moment" but launched the product before the market was ready for smart glasses.
- •The first-gen Google Glass design resembled a prototype, which is not viable by today's standards.
- •Meta, with Ray Ban, and Apple are now successfully entering the smart glasses market, showing the timing is finally right.
- •Google is developing Project Aura, powered by Gemini AI, for future smart glasses, with Brin heavily involved.
Why It Matters: Brin admits Google Glass failed due to premature commercialization, highlighting timing's importance for innovation.
✦
More like this
Loading more articles...





