UK Regulator Mandates Google Consult Websites on AI Search Integration

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UK Regulator Forces Google to Offer Websites Opt-Out for AI Search Content

Google handles more than 90 per cent of all UK search queries.

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News18•18-03-2026, 22:23

UK Regulator Forces Google to Offer Websites Opt-Out for AI Search Content

•Google will develop new controls allowing websites to opt out of its generative AI features.
•This move addresses British competition concerns about Google's dominance in search.
•The company also proposed an easier way for users to switch default search engines.
•Britain's Competition and Markets Authority (CMA) designated Google with "strategic market status" in search.
•Publishers argue Google's AI features cannibalize their traffic without consent or compensation.

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