Apple Embraces Video Podcasts to Rival Spotify, YouTube with New Integrated Experience

• Apple Podcasts will soon support an integrated video podcast experience, rolling out this spring.
• Users can seamlessly switch between audio and video, watch episodes in-app, use picture-in-picture, and download for offline viewing.
• The move aligns Apple with rivals like Spotify and YouTube, which have heavily invested in video podcasts.
• The update introduces HLS support for smoother playback and enables new monetization options like dynamic video ad insertion.
• Apple will not charge creators for distribution but will charge ad networks an impression-based fee for dynamic video ads.