Economic Survey: Digital Push Fuels Strong Growth for India's M&E Sector

• The Economic Survey 2026 highlights the media and entertainment (M&E) sector as a significant component of India’s services economy, with strong medium-term growth prospects driven by digital adoption.
• Key drivers for M&E growth include digital adoption, content diversification, experiential consumption, expanding connectivity, and technological advances in AI, immersive media, and virtual production.
• The sector's size is estimated at Rs 2.5 trillion in 2024, with digital media contributing approximately one-third of total revenues and driving demand for content production and global distribution.
• Digital distribution is increasingly driving revenues in audio-visual and film services, with video subscription revenues estimated at Rs 9,200 crore in 2024.
• High-growth segments like animation and VFX reached Rs 103 billion, gaming Rs 232 billion, and live entertainment Rs 100 billion in 2024, all showing robust growth.

Why It Matters: Digital adoption and technological advancements are propelling India's M&E sector to robust growth and global integration.