Elon Musk Hints X to Outpay YouTube for Creators, Boosts Content Retention

Technology
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CNBC TV18•31-12-2025, 10:38
Elon Musk Hints X to Outpay YouTube for Creators, Boosts Content Retention
- •Elon Musk signals X plans to increase creator payouts, potentially exceeding YouTube's rates.
- •The move aims to retain original, authoritative content on the platform, especially with the rise of AI.
- •Musk stressed rigorous enforcement to prevent abuse and "gaming of the system."
- •X product head Nikita Bier confirmed new methods to wipe out 99% of fraud.
- •Higher payouts for creators may require a Premium+ subscription.
Why It Matters: X seeks to become the top platform for creators by offering higher pay and robust fraud prevention.
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