Eternal Partners with OpenAI to Integrate AI Across Zomato, Blinkit Ecosystem

• Eternal Ltd announced a strategic collaboration with OpenAI to enhance AI infrastructure across its platforms.
• The partnership will power AI across Zomato, Blinkit, District, Hyperpure, Feeding India, and AI-native venture Nugget.
• Eternal will use OpenAI’s Enterprise API for customer and partner interactions, deploying advanced AI tools in applications.
• Plans include AI-assisted workflows for merchants/delivery partners, contextual AI assistants, and next-gen search.
• Internal automation will be boosted by integrating OpenAI's coding models (GPT-5.3-Codex) into Eternal's Stitch platform.