FM Broadcasters, Manufacturers Push for ₹2,500 Crore Digital Radio Transition

• FM broadcasters and device manufacturers advocate for India's ₹2,500 crore FM radio market to transition from analog to digital.
• The Broadcast Engineering Society (BES) Expo at Bharat Mandapam, New Delhi, concluded with industry consensus on the readiness for digital FM.
• Nisha Narayanan of Red FM highlighted that despite 40 crore radio listeners, digital radio needs decisive execution, supporting HD Radio as a scalable technology.
• The India Cellular & Electronics Association (ICEA) backs the migration to digital radio, emphasizing the need for affordable device ecosystems.
• Industry seeks policy certainty from the Ministry of Information and Broadcasting to facilitate a cost-effective transition and lower entry barriers for new players.

Why It Matters: India's FM radio industry is pushing for a digital transition, with HD Radio and policy support crucial for success.