iPhone 18 Pro, Pro Max Prices May Remain Unchanged: Report

• New reports suggest iPhone 18 Pro and iPhone 18 Pro Max may launch at the same prices as iPhone 17 Pro models.
• Analyst Jeff Pu indicates Apple is focusing on cost management to keep pricing steady, despite rising component costs.
• Current iPhone 17 Pro starts at $1,099, and iPhone 17 Pro Max at $1,199 in the US.
• Apple is reportedly negotiating aggressively with suppliers like Samsung and SK Hynix for better memory chip deals.
• Ming-Chi Kuo also expects Apple to avoid price hikes, aiming to balance innovation with affordability.