Jony Ive Unveils Ferrari Luce Interior: A Blend of Apple Aesthetic and Tactile Controls

• Ex-Apple design chief Jony Ive collaborates with Ferrari on its first EV, the Ferrari Luce, revealing its interior design.
• The Luce's cabin features rounded forms, extensive use of aluminum and glass, and a restrained aesthetic reminiscent of Ive's Apple work.
• Unlike most modern EVs, the Luce emphasizes physical controls with tactile buttons, levers, and knobs crafted from aluminum and glass.
• Glass components, including a unique e-ink display key fob, are supplied by Corning, also a supplier for iPhones.
• Ive argues against fully digital interfaces in EVs, stating Ferrari aims to preserve emotional qualities through human-centered design.