MacBook Neo: Apple's Smartest Move to Capture Everyday Users

• Apple's current MacBook Air and Pro lineup leaves a gap for an affordable, everyday Mac for students, families, and casual users.
• The MacBook Neo aims to restore balance by offering an accessible entry point, not undercutting the Air but targeting a new segment.
• A more affordable Mac would leverage Apple's ecosystem gravity, converting millions of iPhone users into Mac owners.
• Dissatisfaction with Windows 11 creates a timely opportunity for Apple to attract users seeking simplicity and stability.
• Strategic pricing (around Rs 60,000) and bold design options position the Neo as a compelling alternative to mid-range Windows laptops.