OpenAI to Integrate Sora Video Generator into ChatGPT: Massive Reach Expected

• OpenAI plans to integrate its Sora video generation model directly into ChatGPT.
• This move aims to expose Sora to ChatGPT's massive user base of 900 million weekly active users, potentially boosting engagement.
• The standalone Sora app, launched with Sora 2 in September 2025, has seen declining engagement and fell out of the App Store's top 100 free apps.
• Running large AI video models is expensive; OpenAI projects over $225 billion in inference costs between 2026 and 2030.
• Monetization strategies include selling credits for additional videos and premium features like licensed characters or branded content.