OpenAI's Sora App Loses Momentum: Downloads and Spending Decline

• OpenAI's Sora app, initially a sensation, topped the US App Store and reached 1 million downloads faster than ChatGPT.
• New data from Appfigures reveals a significant decline in Sora's momentum, with downloads falling 32% in December and 45% in January 2026.
• Consumer spending on the app also dropped 32% month-over-month as of January, despite December typically being a strong month for mobile apps.
• Intensified competition from Google's Gemini and Meta AI's Vibes, alongside copyright restrictions, are cited as key factors for the decline.
• Sora, an AI-native video social network, has recorded 9.6 million downloads and $1.4 million in consumer spending, but its novelty appears to be waning.

Why It Matters: OpenAI's Sora app, despite a strong launch, is struggling to maintain user engagement and growth amidst competition and content restrictions.