Sridhar Vembu Backs AI Labelling Rules to Combat Harmful Manipulated Images

• Zoho founder Sridhar Vembu fully supports the government's proposed AI labelling rules, citing the serious harm caused by morphed images.
• The Indian government plans to mandate clear labelling of AI-generated content to empower users and prevent synthetic output from masquerading as truth.
• The new rules aim to curb user harm from deepfakes and misinformation, imposing obligations on AI tool providers (like ChatGPT, Grok, Gemini) and social media platforms.
• Companies will be required to label AI-generated content with prominent markers, covering at least 10% of visual display or audio duration.
• The move follows concerns over deepfakes being weaponized for misinformation, reputation damage, election manipulation, financial fraud, and privacy violations, as seen with the recent Grok controversy.

Why It Matters: Sridhar Vembu advocates for AI labelling rules to prevent harm from manipulated images and deepfakes.