Trump's 'Turmoil' Strategy: Sorrell on Greenland Row, Business Uncertainty at Davos

• S4Capital Chairman Martin Sorrell stated that Donald Trump 'likes turmoil' and used the Greenland issue to create disruption.
• Sorrell, speaking at the World Economic Forum in Davos, noted a significant US presence, making it a 'US-centric' forum.
• Trump announced 10% tariffs on goods from eight European countries, including Denmark, starting February 1, 2026, escalating to 25% by June 1, 2026, over the Greenland dispute.
• Sorrell acknowledged Trump's point on Greenland but questioned the method, suggesting NATO involvement over unilateral action.
• Geopolitical issues like Venezuela, Iran, and Greenland contribute to global business uncertainty, making it challenging to run international operations.

Why It Matters: Trump's disruptive approach to international relations, particularly on Greenland, creates significant global business uncertainty.