UIDAI Unveils 'Udai' as Aadhaar Mascot to Simplify Digital Identity for Citizens

• UIDAI introduced 'Udai' as the official mascot for Aadhaar, marking a new phase in citizen communication.
• The mascot aims to simplify communication around Aadhaar services, making information more relatable and accessible.
• Udai will help explain topics like Aadhaar updates, authentication, offline verification, and selective sharing of personal information.
• Designed as a friendly, approachable character in bright colors, reflecting trust and accessibility.
• The mascot will be used across digital campaigns, awareness drives, and public communication materials to create a consistent identity.

Why It Matters: UIDAI's new mascot 'Udai' aims to simplify Aadhaar communication and enhance citizen understanding of digital identity.