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WhatsApp Plus: Meta tests premium subscription with themes, chat tools

C

CNBC TV18•06-03-2026, 12:02

WhatsApp Plus: Meta tests premium subscription with themes, chat tools

•Meta is developing WhatsApp Plus, an optional premium subscription offering customization features.
•Subscription includes themes, accent colors, 14 app icons, exclusive stickers, and chat ringtones.
•Premium users can pin up to 20 chats, a significant increase from the current three.
•Core WhatsApp features like messaging, calls, and end-to-end encryption will remain free for all users.
•A separate ad-free plan for Europe and the UK is also being explored, distinct from WhatsApp Plus.

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