X Launches Built-in 'Paid Partnership' Label for Sponsored Posts

• X introduces a native 'Paid Partnership' label for sponsored posts, replacing reliance on hashtags like #ad.
• The feature, announced by Nikita Bier, adds a simple toggle for disclosure beneath post content and can be applied retroactively.
• This update aligns X with FTC guidelines, which mandate clear disclosure of paid relationships for creators.
• Instagram introduced a similar tool in 2017, while X creators previously used hashtags for disclosure.
• The move aims to simplify compliance, increase transparency for users, and attract creators amidst X's ongoing challenges.