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CNBC TV1812-01-2026, 15:54

X to Open-Source Algorithm in 7 Days: Unprecedented Transparency or Regulatory Pressure?

  • Elon Musk announced X will open-source its recommendation algorithm within seven days, including code for organic posts and advertisements.
  • The algorithm will be made public every four weeks with developer notes to explain changes, aiming for transparency.
  • This move follows user complaints about irrelevant content on their feeds and a 'significant bug' in the 'For You' algorithm acknowledged by Musk.
  • X increasingly uses AI, including Grok, in its recommendation system, which has faced scrutiny for generating inappropriate deepfakes.
  • The decision comes amidst regulatory pushback and an investigation in Paris over potential algorithm bias and improper data use.

Why It Matters: X is open-sourcing its algorithm for transparency, addressing user concerns and regulatory pressure.

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