Xiaomi Boosts India Unit: Focus on Premium Phones, IoT Expansion

• Xiaomi HQ commits more resources to its India unit, signaling a strategic pivot towards mid-to-premium smartphones and a larger IoT play.
• Senior VP Adam Zeng and VP Alvin Tse reaffirmed India's strategic importance, despite past market share losses to rivals like Vivo, Oppo, and Samsung.
• The company plans to expand its extensive IoT portfolio in India, exploring localization for over 200 product categories from China.
• Xiaomi acknowledges brand perception challenges and regulatory hurdles, including unresolved tax, customs, and foreign-exchange probes.
• COO Sudhin Mathur outlined plans for an aggressive reset in 2026, including a stronger smartphone portfolio and expanded home IoT categories.

Why It Matters: Xiaomi is strategically investing in India with premium phones and IoT, despite past challenges and ongoing probes.