India to Lead Global SVOD Market by 2030, Overtaking China: MPA Report

• India is projected to become the world's largest subscription video-on-demand (SVOD) market by 2030, with 358 million individual subscriptions, surpassing China.
• Despite rapid subscriber growth, India's premium VOD revenue pool will remain significantly smaller than China's and Japan's, indicating lower monetization levels.
• Asia-Pacific's premium VOD market is forecast to reach $52 billion by 2030, with Japan, China, and India driving growth.
• User-generated and social video platforms are identified as the largest growth engine, with revenues expected to hit $44.5 billion by 2030.
• Traditional television revenues are projected to decline by $8 billion by 2030, largely due to weakness in linear advertising and pay-TV subscriptions.

Why It Matters: India leads SVOD by 2030, but monetization lags; streaming and social video dominate future growth.