Prasar Bharati Pushes D2M Broadcasting via PPP Model; Cabinet Decision Looms

• Prasar Bharati proposes a nationwide Direct-to-Mobile (D2M) broadcasting rollout using a Public-Private Partnership (PPP) model, with a Cabinet decision pending.
• The PPP model involves private players contributing capital and technology, while Prasar Bharati ensures national coverage and public service delivery.
• Technical tests by IIT Kanpur, certified by Aracion Technology Pvt. Ltd., confirm D2M technology (470–582 MHz) does not interfere with 4G/5G networks or cause device overheating.
• D2M aims to deliver multimedia content to mobile phones without internet, especially in "TV Dark" areas and tier II/III cities, for educational and emergency broadcasts.
• Telecom operators (COAI, Reliance Jio, Bharti Airtel, Vodafone Idea) challenge the test methodology, seeking fresh trials and consultations.

Why It Matters: India nears D2M broadcasting rollout via PPP, promising content delivery to mobiles without internet.