Bleisure Travel Booms in Asia-Pacific: Philippines, Thailand, Vietnam Lead the Trend

• 76% of Asia-Pacific business travellers plan to combine work trips with leisure activities, according to Agoda’s 2026 Travel Outlook Report.
• The Philippines leads the bleisure trend with 95% of its business travellers extending trips for leisure, followed by Thailand (92%) and Vietnam (86%).
• Indonesia leads in overall business travel intent (27%), with the Philippines (20%) and Vietnam (19%) also showing strong numbers.
• Even traditionally conservative markets like Japan (58%) and South Korea (76%) are seeing increased adoption of bleisure travel.
• The global bleisure travel market is projected to reach $1.71 trillion by 2032, benefiting local economies and tourism.

Why It Matters: Bleisure travel is rapidly becoming the new normal in Asia-Pacific, blurring lines between business and leisure.