Fresh snowfall breathes new life into Gulmarg as tourists return for skiing, snowboarding and winter holidays, signalling a revival in Kashmir’s winter tourism.
Travel
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Moneycontrol26-12-2025, 10:35

Fresh Snowfall Revives Gulmarg Tourism After Attack Slump: Tourists Flock Back

  • Gulmarg's winter tourism is rapidly recovering following fresh snowfall, attracting travelers back to its snow-blanketed slopes.
  • The revival comes after a significant slump in Kashmir's tourism sector due to the April 22 Pahalgam attack, which caused mass cancellations.
  • Fresh snowfall has revitalized skiing, snowboarding, and other winter activities, making Gulmarg a focal point for winter sports enthusiasts.
  • Hotel occupancy rates in Gulmarg have sharply increased, and the iconic Gulmarg Gondola is witnessing a surge in visitors, indicating renewed tourist confidence.
  • Winter tourism is vital for Kashmir's economy, and consistent snowfall is crucial for sustained recovery and positioning the region as a premier winter destination.

Why It Matters: Fresh snowfall has revived Gulmarg's winter tourism, boosting Kashmir's economy after a slump.

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