India Becomes Second Largest Overseas Market for US Tourism, Visitation Surges 40%

• India has emerged as the second-largest overseas source market for US tourism, with visitation surging by 40% since 2019.
• Fred Dixon, President and CEO of Brand USA, highlighted this growth during his visit to Bengaluru for the 12th Brand USA Travel Week.
• Over two million Indian visitors traveled to the US in 2025, marking the second consecutive year of strong recovery and making India the second-highest spending market.
• While New York, California, and Florida remain popular, Indian travelers are increasingly exploring diverse US destinations beyond traditional gateways.
• Major events like the FIFA World Cup, the 250th anniversary of the US, and the Route 66 anniversary in 2026 are expected to further boost tourism.

Why It Matters: India is now the second-largest and second-highest spending overseas market for US tourism, with significant growth expected.