Indian Travellers Embrace Slower, Deeper Journeys in 2025: Thrillophilia Report

• Indian travellers in 2025 shifted from 'checklist' holidays to slower, more intentional travel, prioritizing deeper experiences over covering many destinations.
• The Thrillophilia 2025 Multi-Day Travel Index reveals a preference for fewer destinations, longer stays (6-9 nights), and better-paced itineraries.
• Custom and semi-custom trips saw significant growth (18% and 16% respectively), while large group tours declined, indicating a move towards personalized travel.
• Domestic favorites like Kerala and Rajasthan continued to thrive, while North East India, Kashmir, and Ladakh saw sharp growth due to improved connectivity.
• International short-haul destinations like Thailand, Singapore, and Vietnam grew rapidly, with long-haul destinations like Japan and Kenya seeing growth for milestone trips.

Why It Matters: Indian travellers in 2025 prioritized quality, comfort, and meaningful experiences over quantity and rushed itineraries.