Helsinki: You may not know much about Helsinki, the capital of Finland's southern region. One possible explanation is that the expensive cost of a holiday in Finland discourages many people from visiting the country.
Lifestyle
C
CNBC TV1806-12-2025, 14:16

Finland's "Lifestyle Superpower" Under Threat; Europe Needs Resilience

  • Europe is seen as a "lifestyle superpower" due to its high living and social standards, despite current economic challenges.
  • Finland, the world's happiest country, exemplifies this with initiatives like baby boxes, but faces recession and high unemployment.
  • Geopolitical shifts, economic weaknesses, and low productivity threaten Europe's "lifestyle superpower" status.
  • Bank of Finland Governor Olli Rehn urges Europe to embrace dynamism, resilience, and strategic investments to counter global challenges.
  • Finland is exploring "flexicurity" job models to boost innovation and productivity, leveraging its inherent resilience.

Why It Matters: Europe's cherished lifestyle superpower status is at risk, demanding economic and strategic changes.

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