Tourism Ministry Flags Influencer Travel Risks; Direct Regulation Not Feasible

• The Union Ministry of Tourism acknowledges concerns about misleading travel content from social media influencers.
• Direct regulation of influencer content is deemed difficult due to the scale and decentralized nature of digital platforms.
• Union Minister Gajendra Singh Shekhawat stated no dedicated mechanism exists to verify influencer promotions.
• The Ministry relies on official channels like the Incredible India Digital Platform for verified travel information.
• Influencer-driven tourism is now on the policy radar, signaling potential future scrutiny despite current regulatory limits.

Why It Matters: Tourism Ministry highlights risks of influencer travel content but finds direct regulation unfeasible currently.