Sourav Ganguly to headline Tripura's Unity Promo Fest closing for global tourism push

• Sourav Ganguly, Tripura's tourism brand ambassador, will attend the Unity Promo Fest-2025 closing ceremony on December 12 in Agartala.
• The festival is an annual initiative by the Tripura government to promote the state's tourism potential globally.
• Chief Minister Manik Saha will inaugurate the closing ceremony, which will also feature a performance by Bollywood singer Jubin Nautiyal.
• The event will host 122 tour operators from 28 states, along with international operators from Thailand, Myanmar, Bhutan, and Malaysia.
• Tripura recorded the second highest foreign tourist footfall in the Northeast last year, after Sikkim, as per Ministry of Tourism data.

Why It Matters: Sourav Ganguly's presence elevates Tripura's tourism profile internationally.