Mirumi: Japan's Furry Robot Toy Set to Be 2026's Next Viral Sensation

• Mirumi, a furry, expressive robot from Japan, is poised to become 2026's next global toy sensation, following Labubu's popularity.
• Introduced by Yukai Engineering at CES 2025, Mirumi's design is inspired by Yōkai, focusing on emotional responsiveness through subtle gestures.
• CEO Shunsuke Aoki states Mirumi aims to evoke warmth and shared joy, acting as a companion rather than just a machine.
• It doubles as a fashion accessory, clip-on to bags or clothing, gaining viral appeal with celebrity endorsements like Romanian actor Lora.
• Preorders for Mirumi begin on Kickstarter on January 21, 2026, available in pink, beige, and grey; India availability is unconfirmed.

Why It Matters: Mirumi, Japan's emotional robot toy, is set to dominate 2026 with its viral appeal and companionship.