Malana's 'No-Touch' Custom Sparks Outrage: Tradition or Discrimination?

• A viral video by Tushika Agarwal exposes Malana village's strict 'no-touch' custom for outsiders, showing money exchanged on the ground.
• Malana locals believe physical contact by non-locals disturbs ritual purity, preserving identity and centuries-old tradition, tracing lineage to Alexander's soldiers.
• The custom, tied to deity Jamlu, prohibits outsiders from touching villagers, homes, or temples; violation may lead to purification rituals or fines.
• Video sparked debate: critics call it discrimination and untouchability, citing Article 17 of the Indian Constitution which abolishes such practices.
• Supporters argue it's a sacred tradition, not hatred, and visitors must respect local customs, while critics highlight the hypocrisy of accepting outsider money/products.

Why It Matters: Malana's 'no-touch' custom ignites debate on tradition, discrimination, and constitutional rights.