Married, Yet Seeking a 'Second Partner'? This App Finds a New Match Every 7 Seconds!

• A new dating app exclusively for married individuals is rapidly gaining popularity in Japan, allowing users to seek additional companionship while remaining in their existing marriages.
• The app has amassed over 350,000 users with minimal advertising and reportedly facilitates a new match every seven seconds, indicating rapid user engagement.
• Concerns are rising among Japan's middle class, social workers, and experts regarding 'digital infidelity,' where emotional connections form online without physical involvement.
• The app offers anonymity, hidden profiles, and strict privacy controls, making it a 'secure space for discreet companionship' and difficult to identify users.
• Public opinion in Japan is divided: supporters cite demanding work culture and emotional distance as reasons for its appeal, while opponents fear it challenges marital sanctity and traditional values.

Why It Matters: A Japanese dating app for married people is booming, sparking debate on digital infidelity and modern relationship dynamics.