Sunil Grover's Aamir Mimicry: Marketing Gold for 'Happy Patel' Promo

• A promotional video for 'Happy Patel: Khatarnak Jasoos' featured Sunil Grover mimicking Aamir Khan, creating initial confusion online.
• The promo showcased Grover as a 'duplicate' Aamir, confidently predicting Oscar wins and showering Vir Das with oversized cheques, culminating in a humorous twist where the real Aamir is bribed out.
• The marketing strategy leveraged Sunil Grover's current popularity wave from 'The Great Indian Kapil Show' and Aamir Khan's willingness to be in on the joke.
• Social media reacted positively, calling it 'peak comedy' and 'marketing genius,' with viewers replaying the joke rather than being told to watch the film.
• The promo's success highlights the importance of timing and audience understanding over budget, tapping into existing social media hype and Grover's relatable underdog story.

Why It Matters: Sunil Grover's Aamir Khan mimicry in the 'Happy Patel' promo became a marketing masterclass.