Vadodara Publicly Shames Litterbugs on Billboards: Effective or Privacy Breach?

• Vadodara Municipal Corporation (VMC) installed a giant LED screen in Shastri Baug, Vadodara, displaying images of littering offenders caught on CCTV.
• The initiative, launched in January 2025, aims to deter irresponsible behavior by publicly shaming individuals and their vehicle details.
• Manish Bhatt, VMC's IT director, stated that nearly 500 offenders have been identified through high-resolution cameras and a robust surveillance system.
• The public shaming tactic has sparked debate, with many online users suggesting heavy fines would be more effective than public humiliation.
• Citizens are urged to take moral responsibility for cleanliness, as fines and public shaming alone may not lead to significant transformation.

Why It Matters: Vadodara's public shaming of litterbugs on billboards sparks debate on effectiveness versus privacy concerns.