Disney Pays $10M for Children's Privacy Breach on YouTube

• The Walt Disney Company will pay $10 million to settle allegations of breaching children's privacy laws on YouTube.
• Disney failed to correctly label some YouTube videos as "made for children," allowing targeted ads and data collection without parental consent.
• The settlement resolves a US Federal Trade Commission investigation and requires Disney to establish a children's data protection compliance program.
• This issue stems from a 2019 FTC settlement with Google/YouTube, which mandated creators to label child-directed content under COPPA.
• Disney was reportedly aware of misclassifications as early as June 2020, affecting popular content like The Incredibles, Toy Story, and Frozen.

Why It Matters: Disney settles for $10M over YouTube children's privacy breach, highlighting COPPA compliance needs.