Musk boosts Nawfal’s digital power
world
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Moneycontrol06-12-2025, 13:44

Elon Musk's X Amplifier: Mario Nawfal's Rise Fueled by Musk's Engagement (76 chars)

  • Mario Nawfal, once a marginal crypto marketer, gained significant influence on X due to Elon Musk's frequent engagement, becoming Musk's most interacted-with influencer.
  • Musk's amplification transformed Nawfal into a political messenger, enabling him to build a sprawling media and crypto empire.
  • A pivotal moment was Musk's unexpected appearance on Nawfal's FTX audio session in late 2022, which tripled Nawfal's following and inflated his marketing rates.
  • Nawfal pivoted his content from crypto to political broadcasting, hosting right-wing figures and world leaders on shows like "The Roundtable" and "69X Minutes."
  • Despite accusations of using bots and sharing misinformation, Nawfal's business model thrives by leveraging Musk's visibility to attract guests and clients.

Why It Matters: Musk's X interactions can create powerful media figures and political narratives.

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