Chinese App 'Are You Dead?' Goes Viral, Valued at Rs 13 Crore from Rs 13,000 Investment

• A simple Chinese app, "Are You Dead?" (Sile Me), built for Rs 13,000, is now valued at Rs 13 crore after going viral.
• The app's core function is to check if users living alone are okay every few days; if no response, it alerts a pre-selected contact.
• Its minimalist design, without feeds or constant notifications, appeals to young professionals and older users in China's growing single-person households.
• Users view it as a source of reassurance and peace of mind, rather than just a safety tool, especially amidst isolation.
• The app generates revenue through small subscription fees for extra features, maintaining a low-key profile without aggressive advertising.

Why It Matters: A minimalist Chinese app, built for Rs 13,000, went viral by offering simple reassurance to those living alone.