Inflation Forces Pilot to Hike Frixion Pen Price After 20 Years

• Pilot Corporation, Japan's largest pen maker, raised the price of its bestselling Frixion pen by 10%.
• This is the first price increase for the Frixion pen since its launch in 2006, after nearly two decades.
• The decision is driven by rising inflation in Japan, pushing companies to adjust long-static pricing.
• CEO Fumio Fujisaki noted this is the first time in his 40-year career the company raised a best-selling product's price.
• Pilot hopes to lead other companies in price adjustments amidst Japan's return to inflation.

Why It Matters: Japan's Pilot Corporation ends 20-year price freeze on Frixion pen due to inflation.