Memes as Official Language: Trump's Second White House Redefines Political Communication

• Donald Trump's second administration adopted memes and AI-generated content as its primary communication style, moving beyond traditional statements.
• Cabinet secretaries, federal agencies like the Department of Defense and Homeland Security, and official White House accounts now use provocative online humor.
• This strategy, fueled by generative AI, aims to grab attention and anger critics, rather than persuade, with insults often being the main point.
• The Department of Government Efficiency (DOGE), a joke rooted in an internet meme, became a real initiative leading to federal employee layoffs.
• Critics argue this approach trivializes serious government actions, turning events like deportations into social media content, and risks political disengagement.

Why It Matters: Trump's second term normalized meme-based, provocative communication across federal government, prioritizing attention over persuasion.