Netflix, Paramount Gird for Months-Long Warner Bros. Bidding War

• Netflix and Paramount are in a bidding war for Warner Bros. Discovery, expected to last months.
• Warner Bros. rejected Paramount's $30/share hostile bid due to a prior agreement with Netflix and a $2.8 billion termination fee.
• Paramount is expected to raise its offer, with analysts predicting a significant increase to win over shareholders.
• Valuation of Warner Bros.' cable networks is a point of contention between the bidders.
• Regulatory hurdles and political concerns, including from former President Trump, are factors in the acquisition battle.

Why It Matters: Warner Bros. bidding war signals major shifts in the entertainment industry.