Pakistan-India Cricket Rivalry Fuels Merchandise Sales Boom in Karachi
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Pakistan-India Clash Fuels Merchandise Boom in Karachi Ahead of T20 World Cup
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CNBC TV18•14-02-2026, 18:29
Pakistan-India Clash Fuels Merchandise Boom in Karachi Ahead of T20 World Cup
•Karachi witnesses a surge in demand for unofficial and customized national team merchandise ahead of the high-voltage Pakistan-India ICC World T20 Cup clash.
•Shopkeepers in Zainab Market and Lighthouse report record sales of jerseys, caps, and armbands, with demand spiking after the match confirmation.
•The match's build-up included Pakistan initially boycotting the fixture in solidarity with Bangladesh, later reversing its stance.
•Official PCB merchandise, branded "Markhor" and priced higher, is also seeing strong online demand from Pakistanis abroad.
•Beyond merchandise, clubs, restaurants, and cineplexes are arranging special screenings, and Karachi Mayor Murtaza Wahab has organized public celebrations.