Saudi Arabia Expands Alcohol Sales to Non-Muslim Residents Amid Liberalization Push

• Saudi Arabia has expanded alcohol sales at its only store in Riyadh's Diplomatic Quarter to include non-Muslim foreign residents holding Premium Residency.
• The store, which opened in January 2024 for non-Muslim diplomats, is part of Crown Prince Mohammed bin Salman's broader liberalization efforts to diversify the economy and attract foreign investment.
• Alcohol remains strictly banned for Saudi citizens and the general Muslim public, with the new policy targeting specific foreign demographics.
• The discreet store operates with strict security, eligibility checks, and high prices for Premium Residency holders, though diplomats are tax-exempt.
• This move is a cautious step in the kingdom's shift from its ultraconservative past, following other reforms like allowing women to drive and hosting music festivals.

Why It Matters: Saudi Arabia cautiously expands alcohol access for specific non-Muslim foreigners, signaling ongoing liberalization.