Starmer Urges FIFA: Make World Cup Tickets Affordable Amid Soaring Prices

• British PM Keir Starmer urged FIFA to make World Cup tickets more affordable for fans, despite some recent price adjustments.
• Ticket prices have soared, with the final costing over $4,185 and lowest general tickets exceeding $100 before recent changes.
• NYC Mayor-elect Zohran Mamdani plans to appoint a "World Cup czar" to pressure FIFA on pricing for the 2026 tournament.
• Football Supporters Europe criticized FIFA's "extortionate" and variable pricing policy, which varies by fixture attractiveness.
• Concerns are rising that high costs will prevent genuine supporters from attending, impacting the spirit of the game.

Why It Matters: Global leaders and fan groups demand FIFA lower World Cup ticket prices to ensure fan accessibility.