Tarique Rahman's India-Inspired Tactics Propel BNP to Victory in Bangladesh Elections

• Tarique Rahman's Bangladesh Nationalist Party (BNP) adopted India-inspired poll tactics, giving them an edge in the elections.
• Inspired by Narendra Modi's 'chai pe charcha', BNP launched 'chaayer adda' for informal interactions, especially with youth.
• Tarique Rahman was projected as a relaxed, informal leader, countering claims of entitlement and appealing to Generation Z.
• The campaign used 'Don’t call me sir, call me bhai', echoing Rahul Gandhi's approach, to connect with young voters.
• BNP engaged content creators with reel-making competitions, closely monitoring Indian political parties' social media for inspiration.