Times Square 'Jesus Is Palestinian' Billboard Sparks Row, Divides Public

• A digital billboard in New York's Times Square displaying "Jesus is Palestinian" during Christmas sparked strong reactions.
• Sponsored by the American-Arab Anti-Discrimination Committee (ADC), the message appeared in large black letters on a green background.
• Tourists and online users found the message "divisive," "inflammatory," "thought-provoking," or "confusing."
• ADC National Executive Director Adeb Ayoub stated the campaign aims to spark dialogue and counter marginalization of Arab/Muslim voices.
• The controversial billboard was later replaced with a quote from Ronald Reagan: "Jesus would say: 'tear down this wall'," with more displays planned.

Why It Matters: Controversial Times Square billboard on Jesus' identity sparks debate on religion and ethnicity.