Human-Centered Digital Transformation: The Key to Lasting Success

• Despite heavy investment, many digital transformations fail due to neglecting human behavior and cognitive biases.
• Successful transformation requires an approach grounded in human insights, fostering behavioral change, and organizational rewiring.
• Pitfalls include tech-first roadmaps, overwhelming employees, and rewarding deployment over actual adoption, amplified by resistance to change, present bias, social influence, and framing effects.
• A new design imperative involves cognitive, social, and system layers to accommodate human behavior, using nudges, peer influence, and adaptive operations.
• Sustainable transformation demands strong leadership, change champions, effective communication, phased adoption, continuous measurement, and embedding new practices.

Why It Matters: Prioritizing human behavior and experience is crucial for successful, sustainable digital transformation and competitive advantage.